Copy AI Review With Honest Opinions

There are lots of tools that generate text to make the lives of marketers easier. You don’t have to spend hours in front of a blank page. You don’t need to write texts, edit them, and make sure that they correspond to all the requirements set.
Copy AI is a popular tool, and many people who work in the marketing sphere have already used it. We have conducted our research on this service and decided to write an honest review. We will look at its features, advantages, and disadvantages, as well as all other nuances of its work.
What Is Copy AI?
Copy.ai is a tool that generates texts of different sizes, and most often, people use it for marketing purposes. You can find the various services it offers, but you have to pay for some of them. Can you find many differences between services like ChatGPT and Copy.ai? Probably not. However, this tool is worth your attention, and we will discuss why.
Once you log in, the site will open in a workspace that looks like a chatbot.

The tool has a workflow library with templates.

The service has tools for different purposes. It can not only write texts, but also analyze information, translate content, find specific data, and much more.
How Copy AI Works: Services and Functions
You can start your work with Copy AI and create simple content to test how it works. You should be careful with it because (in my own experience) it can make mistakes about factual information. Nevertheless, I’m sure you will find the following services and functions of the tool helpful:
- Marketing email generator
- AI Instagram caption generator
- Cold email generator
- Outline generator
- AI paragraph rewriter
- Paragraph generator
- Product description generator
- Sentence rewriter
- Meta description generator
- Slogan generator
- Content idea generator
- Email subject line generator
- Website call to action generator
- Sales copy generator
- Resignation letter generator
This is not the full list.
Who will benefit from it?
Copy.ai will benefit writers and marketers, although you should be ready to rewrite the text if you don’t provide strict guidelines. Every time I use this tool, I provide it with detailed instructions. Otherwise, the result doesn’t satisfy me in terms of content quality. Why that happens — I have no idea.
If quality is not a crucial feature for you, then Copy.ai can become a good assistant to you. Also, you can try using it to write texts in other languages. However, the quality of such content is still inferior to that of the English-language content. It makes sense to generate text in English, then run it through a translator (for example, DeepL) and edit it.
Who won’t like it?
I don’t advise you to use the tool if you need to publish quality content regularly. Remember that Google looks for E-E-A-T on websites, which means that your content should show Experience, Expertise, Authoritativeness, and Trustworthiness. Generated content doesn’t always correspond to these principles. That’s why you should always check what Copy.ai writes for you carefully.
Copy AI Pricing: Compared to the Alternatives
Copy.ai has a free plan. It allows you to generate 2,000 words; then you have to pay. The Pro plan costs $49 per month. I advise you to try a free plan first to understand whether the tool suits your needs.
Comparison with other AI writing tools
Here’s how Copy.ai compares with other popular AI writing tools:
Feature | Copy.ai | Textero | Rytr | Jasper AI |
Price | $49/month | $8.33/month | $9/month | $39/month |
Free plan | Yes | Yes | Yes | No |
Templates available | 90+ | Academic-focused | 40+ | 50+ |
User Experiences With Copy AI
I found different Copy AI reviews, both positive and negative ones. It turned out that users highly appreciated the tool’s intuitive design and convenient chatbot. They liked the fact that you can say goodbye to creative blocks with the help of this tool. The negative aspects include the high cost. Many users switched from Copy.ai to ChatGPT.
There are some limitations as well. The tool repeats things occasionally, especially in long texts. The tone control is also sometimes inconsistent, which can be a huge problem for content creators who need to write texts in a specific tone without deviations. To be fair, this is a common problem among similar tools.
Copy AI vs Textero: A Side-by-Side Comparison
Textero is a Copy AI alternative that has many useful features. After numerous tests of both platforms, I can say that there are no particular differences between them in terms of content quality.
Let’s imagine that Textero and Copy.ai are cars; they have the same engine, but one of them is a supercar that drives better on the smooth asphalt of a big city, whereas the other is an SUV. It’s the same with the tools: They are different because they have different templates, features, and areas of application. And their prices are different, too.
Feature | Copy.ai | Textero |
Target audience | Marketers, copywriters, and businesses | Students, researchers, academics |
Main use case | Marketing copy, emails, product descriptions, SEO | Research papers, essays, academic assignments, citations |
Free plan | 2,000 words/month | 550 AI words/day + 10 AI questions/day |
Paid plans | From $49/month | From $8.33/month (Unlimited) |
Templates | 90+ (ads, blogs, emails, social media, etc.) | Academic structure-focused (essay, thesis, research, etc.) |
AI word limit | Unlimited on paid plans | Unlimited on Unlimited Plan |
Citation generator | No citation tools | MLA, APA, Chicago, IEEE, and more |
Custom source upload | Not available | Upload PDFs, papers, and articles as source material |
Ask an AI/research assistant | Basic chat | Advanced academic Q&A assistant |
Editing & formatting tools | Basic editor | Research-friendly editor with footnotes, formatting |
The Final Verdict
It’s a good tool, especially for copywriters, bloggers, authors, and marketers. Pro allows you to purchase Copy AI for the entire team at once. $49 per month looks quite affordable for several people.
The free AI writing capabilities of the tool are not enough for large-scale work — for example, you won’t be able to write a dissertation or a fiction book with its help. If you want to get more features but don’t pay much for them, you might consider Textero as your assistant.